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California’s Mini GDPR and It What It Means For Market Research

in GREENBOOK BLOG | 29 de Agosto 2018 | por Adam Dietrich

The legislation is similar to Europe’s GDPR in that it will require businesses to disclose the type of data they collect on users and include details on the advertisers or other third parties with which they share data. That alone will be eye-opening for consumers, but the bill also requires companies to provide an avenue for users to opt out of their data being sold – without any degradation in services. In a watered-down version of the GDPR, the bill also gives consumers the ability to request that their personal information be deleted. Europe’s version has built-in sunset clauses that require the deletion.

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